LinkedIn Australia – all statistics & trends 2011

I started last year with publishing facts and figures about the usage of LinkedIn globally and since then created special reports about countries such as The Netherlands (World Champion LinkedIn), Belgium and United Kingdom. Because my co-author of the book ‘Career Management via LinkedIn‘ is currently attending the 2011 International […]

I started last year with publishing facts and figures about the usage of LinkedIn globally and since then created special reports about countries such as The Netherlands (World Champion LinkedIn), Belgium and United Kingdom. Because my co-author of the book ‘Career Management via LinkedIn‘ is currently attending the 2011 International Career Conference in Cairns, Australia (#CDAA2011) I’m adding another country to this list; Australia!

Did you know that the LinkedIn.com site has 1,783,067 members from Australia at this moment (and not 2 million as reported by some websites)? The number of people that visit LinkedIn.com has been growing spectular this year and currently hits 1.7 Million people from Australia who generate 41,844,984 page views (8.75 Average Page Views per Visit). Moreover, the number of unique visited that website has more than tripled!

Other interesting LinkedIn Australia facts:

  1. The most visitors ever was on 4th of April 2011 with 182 thousand in one day.
  2. Average 25.45 Monthly Page Views per Person
  3. Average 2.91 Monthly Visits per Person
  4. Most connected industries: IT (149,805), Financial Services (70,443), Accounting (49,479) and Marketing/Advertising (47,894)
  5. Most connected Australian companies: Telstra (10,868), National Australia Bank (8,329), Commonwealth Bank of Australia (6,789), Westpac (6,483) and IBM (6,430)
  6. Only 67,274 people work more than 10 years at their current company
  7. 76% is keen to receive messages about new ‘career opportunities’

The demographic of the average LinkedIn user in Australia, relative to the general internet population, looks like this:

 

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

2 Comments

  1. Hi Jacco,

    I stumbled across your page in my search to obtain statistics on Linkedin – you might be the perfect person to talk to! I am very interested in obtaining data on linkedin usage and the number of companies who post profiles in Australia. Ideally, I would like to get an idea of how many job ads are posted within linkedin.

    My company has a proprietary job ads index which is a great leading indicator of the health of the labour market. We have a degree of concern about the level of substitution from posting on an official jobs board (data we use) to using social media – linked in (which we don’t have a great idea of the magnitude/trends).

    Is somethign you have data on? Would very much appreciate any guidance or a chat about this data.

    Thanks and Regards,
    Savita
    +61 292271500/ +61 419445655

  2. @Savita I’m glad to help you. You can find actual data of all (paid) job ads on LinkedIn in Australia using the Advanced Job Search function. There are currently 2972 jobs advertised on LinkedIn for Australia.

    These jobs are posted by 995 different companies. This data you can find using the Company Search page, filter on country Australia and you’ll see the number of Job Opportunities / Hiring on LinkedIn in the left menu.