Everything you wanted to know about LinkedIn – UK statistics and trends 2011

On request by UK newspaper City A.M., I’ve compiled a list of facts and figures about the usage of LinkedIn in the United Kingdom. Did you know that the LinkedIn.com site has 4,712,656 UK members at this moment? This month I expect they will break the 4 Million barrier of […]

On request by UK newspaper City A.M., I’ve compiled a list of facts and figures about the usage of LinkedIn in the United Kingdom. Did you know that the LinkedIn.com site has 4,712,656 UK members at this moment?

This month I expect they will break the 4 Million barrier of people that will visit LinkedIn.com in the UK. In fact, on the 4th of January 2011 LinkedIn.com had the most visitors ever: 498 thousand in one day. This may not become as big surprise as the first working day / week is one of the busiest days in Recruitment.

The number of monthly visitors at LinkedIn.com (directly measured) keeps on growing spectacular:

Please note that the dip during summer and Christmas period is very typical for internet usage.

Other interesting LinkedIn UK facts:

  1. The percentage of users logging on from home/work (UK): 38% business / 62% home
  2. 1% of the ‘Addicts’ are responsible for 24% of all page visits
  3. The amount of time spent by users on the LinkedIn site: 7.3 minutes (3-month average)
  4. Most connected industries: IT (324,770), Financial Services (188,786), Computer Software (124,785) and Marketing/Advertising (119,958)
  5. Most connected UK companies: NHS (18,140), BT (11,536), Royal Bank of Scotland (11,221), IBM (9,217) and HSBC (8,557)
  6. 209,336 people work more than 10 years at their company
  7. 1,963,531 work less than a year at their current company but only 80,532 have less than 1 year of working experience
  8. 73% is keen to receive messages about new ‘career opportunities’

The demographic of the average LinkedIn user in the UK, relative to the general internet population, looks like this:

In other words, you’ll find more middle age man with no kids and a higher income and education level than the internet average on LinkedIn.com.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.