20 eye-catching facts about Social Media around the world 2011

But wait there is more… This 167-slide presentation contains over 1.000 facts & figures about social media in more than 30 countries. Wow! Topics cover main adoption & usage, brand interactions, role of employees in using social media and much more.


Social media around the world 2011

  1. Awareness of Facebook is close to 100%
  2. More than 1 billion people (>70% of internet population) use social networks.
  3. People use more than Facebook. In Europe, people join on average 1,9 social networks. In USA it’s 2,1; Brazil 3,1 and India 3,9.
  4. Average Facebook session lasts 37 minutes, Twitter 23 minutes. More than 400 million people use Facebook daily.
  5. There is a big Twitter paradox:80% is aware of Twitter, only 16% is using it.
  6. Vkontakte is big in Eastern Europe: 55% awareness, 39% penetration.
  7. Difficult for new social networks to succeed. 60% does not want any new social networks. 93% is happy with what they have and won’t in- or decrease. Big social networks will get bigger and small ones will get smaller.
  8. People connect online with their offline friends. People love to connect to people.
  9. >50% of social network users are connected to brands.
  10. Offline brand experiences are the main online conversation starters.
  11. People become a fan on Facebook because they like the product, not because of advertising.
  12. 36% posted content about a brand on social networks.
  13. Consumers want to be in the boardroom. 44% is asking to take part in co-creation of products & advertising.
  14. Positive experiences are bigger conversation starters than negative experiences. People like positive stuff.
  15. Consumers prefer e-mail over social networks to ask questions to brands.
  16. 2 out of 3 employees is proud about their employer, but only 19% shares stories on social media: unused conversation potential!
  17. 38% of internet users has a smart phone. They are more intensive users of social networks than people without a smartphone.
  18. On average, people install 25 apps on their smartphone, but only use 12. Most used apps are social network apps.
  19. 12% of smartphone owners is using location based services. 4% of smartphone users are familiar with augmented reality.
    20%of location-basedusers checks in daily

About this study: 9027 consumers (age 15+) across 35 countries, representative for the online population within country on gender, age and e-commerce. Data collected on online research panels, field in Q2 2011.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.