marketing Archive

  • Given the competitive nature of the recruitment industry, most recruiters are already aware of the fact that they need to make the most of social networking sites in order to remain competitive and generate favourable results for their clients. Despite, many recruiters being aware of the majority of social networking […] 0

    How can the recruitment advertising industry make the most of Google+?

    Given the competitive nature of the recruitment industry, most recruiters are already aware of the fact that they need to make the most of social networking sites in order to remain competitive and generate favourable results for their clients. Despite, many recruiters being aware of the majority of social networking […]

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  • Corporate recruiters are the sales persons of the HRM department. They are the eyes and ears of the organisation due to their frequent contact with the outside world. However they are often act more like marketers (aimed at generating CVs), buyers (focusing on selection), or administrators (doing logistics). A lot […] 0

    Recruitment is Sales (not Marketing)

    Corporate recruiters are the sales persons of the HRM department. They are the eyes and ears of the organisation due to their frequent contact with the outside world. However they are often act more like marketers (aimed at generating CVs), buyers (focusing on selection), or administrators (doing logistics). A lot […]

    Continue Reading

  • There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […] 0

    Creative campus recruiting and direct marketing

    There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […]

    Continue Reading

  • The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries. L’Oréal invites […] 0

    Business game: L’Oréal Brandstorm 2011

    The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries. L’Oréal invites […]

    Continue Reading