marketing Archive
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Recruitment is Sales (not Marketing)
Posted on February 20, 2012Corporate recruiters are the sales persons of the HRM department. They are the eyes and ears of the organisation due to their frequent contact with the outside world. However they are often act more like marketers (aimed at generating CVs), buyers (focusing on selection), or administrators (doing logistics). A lot […] - 0
Creative campus recruiting and direct marketing
Posted on June 10, 2011There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […] - 0
Business game: L’Oréal Brandstorm 2011
Posted on September 22, 2010The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries. L’Oréal invites […]