About Author: Jacco Valkenburg
Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.
![Imagine that you are looking for a new job. You do your orientation, create a preference list and make a few calls for more information. Strong possibility that within no time your mailbox is crammed with brochures. All nicely decorated. All with beautiful pictures. All nicely pressed. All A4. Nothing […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img/https://www.globalrecruitingroundtable.com/wp-content/themes/ar2-d57c18d/images/empty_thumbnail.gif "The smallest corporate employer branding brochure in the world")
![“Unlike many other places that sell coffee, Starbucks built the equity of our brand through the Starbucks Experience.” – Howard Schultz, CEO of Starbucks. Starbucks does not sell just coffee. Starbucks sells coffee and all the typical Starbucks service. And that service is offered worldwide by the best people out […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_182,h_110/https://www.globalrecruitingroundtable.com/wp-content/uploads/Work-at-Starbucks.jpg "Work at Starbucks – Love what you do")
