All job boards are not created equal. A survey of 150 recruiters in the U.S. and Canada in early June 2014 determined which job boards they should focus their recruiting budget on, to achieve maximum results.
LinkedIn Delivers High Quality and Quantity of Applicants
When taking into consideration the quality and quantity of applicants each job board delivers, as well as the cost of these job boards, LinkedIn and Indeed are the forerunners. Recruiters report that LinkedIn delivers by far the highest-quality applicants at a medium cost—as well as a high quantity of applicants, second only to Indeed (and not by much).
LinkedIn Delivers the Highest Quality of Applicants
We asked recruiters to rate the quality level of the applicants they receive through each job board. According to our survey, the majority (40 percent) of recruiters note that LinkedIn delivers “high-quality” applicants.
Quality of Applicants
The runners-up, CareerBuilder and Indeed, were described as delivering “high-quality” job candidates by only 17 and 13 percent of recruiters, respectively. On the other end of the spectrum, Monster, Craigslist and Glassdoor delivered the fewest “high-quality” candidates.
Indeed Delivers the Highest Quantity of Applicants
Another key consideration needed to determine a job board’s worth: How many applicants does it deliver? When we asked recruiters to rate each job board in terms of how many candidates they received from it, Indeed came in first place, with 30 percent of recruiters saying the site delivers a “high quantity” of applicants. In second place, with 27 percent, was LinkedIn.
Quantity of Applicants
In terms of quantity, Monster was a much closer runner-up than when delivering quality candidates. Twenty-four percent of respondents said that Monster delivered a “high quantity” of candidates, compared to just 8 percent giving the job board high ratings for “high-quality” candidates.
Craigslist Is the Least Expensive Job Board Option
Of course, one of the most crucial components when choosing which job boards to invest in is cost. We asked recruiters to rate each job board as “low cost,” “medium cost” or “high cost.” Craigslist was the least expensive of the job boards, with 42 percent of recruiters noting that the site was “low cost.” In second place was Indeed, with 29 percent.
Recruiters seemed torn on their rating of LinkedIn’s cost, with an almost equal percentage of recruiters rating the site as “low” (21 percent), “medium” (23 percent) and “high cost” (23 percent). This may be due to the different plans offered to recruiters by LinkedIn—monthly plans can vary from free all the way up to $899 per month.
Job Board Costs
Most Effective Board Varies by Job Level
In addition to asking recruiters to rank these job boards based on the quantity and quality of applicants delivered, as well as the overall price, we asked for their opinion on how effective each job board was for recruiting jobs of varying levels of responsibility.
As it turns out, according to the recruiters who took the survey, Indeed, CareerBuilder and Craigslist are most effective for recruiting candidates for entry-level positions.
- Entry-Level Positions: Indeed is most effective
Moving up in levels of responsibility, recruiters noted that LinkedIn and Indeed were the most effective job boards when seeking candidates for mid- and senior-level positions.
- Mid-Level Positions: LinkedIn is most effective
But while LinkedIn and Indeed were rated similarly in their effectiveness when recruiting for mid-level positions, when it came to senior-level positions, LinkedIn jumped ahead. Thirty-seven percent of respondents said LinkedIn was “very effective” for recruiting for senior-level positions, compared to just 11 percent rating Indeed as “very effective” for sourcing senior-level candidates.
- Senior-Level Positions: LinkedIn is most effective too
Meanwhile, recruiters noted that Craigslist was the least effective for recruiting candidates for positions at higher levels of responsibility. In fact, 33 percent of recruiters noted that this particular job board was “not effective” for recruiting senior-level positions, while 52 percent did not even use Craigslist to recruit for these types of positions.
Which job board serves your needs?
There are many job boards available, but not all will serve your company’s specific needs. Questions regarding the quantity and quality of candidates they deliver, their cost and what types of positions you’re recruiting for should help you determine which job board is best for your needs.
According to the recruiters who took the survey, LinkedIn and Indeed are the most affordable and effective options for recruiting mid- to senior-level employees. Both of these job boards ranked well when it came to delivering a high quality and quantity of applicants at a mid-range price point.
When it comes to entry-level positions, Indeed, again, was most effective. However, CareerBuilder and Craigslist tied for second place. Of these two options, recruiters noted that Craigslist was considerably more affordable.
Methodology: This research was conducted by HR technology firm Software Advice, as well as the Recruiting Process Outsourcing Association and The National Human Resources Association to collect 150 responses via email invite from human resources recruiters in the U.S. and Canada in early June 2014. Software Advice has no financial relationship with any of these organizations, and all responses were obtained in a fair and anonymous manner.