Everything you want to know about LinkedIn – Facts & Figures 2013

Last week LinkedIn announced officially that they have over 200 million members worldwide. But what are the trends? How often is this online network really visited? By whom? And how many companies use this site? LinkedIn Global Stats 2013 Let’s have a deep dive again in the global LinkedIn statistics […]

Last week LinkedIn announced officially that they have over 200 million members worldwide. But what are the trends? How often is this online network really visited? By whom? And how many companies use this site?

LinkedIn Global Stats 2013

Let’s have a deep dive again in the global LinkedIn statistics (previous edition LinkedIn facts & figures 2010). LinkedIn.com is visited by more than 50 million unique visitors each week via the web. They’ve viewed 2.6 Billion pages in the past month (Traffic for Dec 20, 2012 – Jan 18, 2013). Some of its users are very active, 1% of the addicts are responsible for 26% of all traffic! The average user spends 7 minutes and 22 seconds on the website.

LinkedIn Unique Visitors 2013 per week
Picture: Number of people who visit LinkedIn.com each week with a browser (Global).
Notes: These web statistics only includes visits via the web (mobile and fixed). Visits through the LinkedIn mobile app are NOT measured. The dip in the summer and Christmas period is typical Internet usage during holiday periods.

LinkedIn.com’s Regional Traffic Ranks

LinkedIn.com is a popular website globally. In the following countries its in the top 10 of most visited websites (number represents ranking):

  1. Netherlands 5
  2. Israel 6
  3. United Arab Emirates 7
  4. Ireland 7
  5. Denmark 7
  6. Pakistan 8
  7. India 8
  8. Belgium 8
  9. Singapore 9
  10. Switzerland 9
  11. South Africa 9
  12. Australia 9
  13. Spain 10
  14. Canada 10

LinkedIn Members

  • Since 9 January 2013 LinkedIn has 200 million members worldwide.
  • The network is growing by two members per second or 10-15 million members per quarter.
  • Average income is 86.000 US$ per year.
  • 25% of all employee profiles views are from co-workers.
  • Three out of four users wants to be approached for other job opportunities.
  • People visit LinkedIn.com more by computers at home (66%) than computers at work (34%).

Demographic profile:LinkedIn Audience 2013

LinkedIn Groups

There are 14.366 Recruitment related groups. These are the top 5 groups:
1) The Recruiter Network
Not moderated, open group
Very Active: 6,210 discussions this month · 405,229 members
2) The Recruitment Network
Not moderated, closed group
Very Active: 5,594 discussions this month · 234,159 members
3) Dubai Recruitment
Not moderated, closed group
Very Active: 1,027 discussions this month · 232,097 members
4) Recruitment Consultants and Staffing Professionals
Moderated (!), closed group
Very Active: 128 discussions this month · 120,689 members
5) E-Recruitment
Not moderated, closed group
Very Active: 3,270 discussions this month · 105,612 members

LinkedIn, The Company

  • LinkedIn’s mission is to connect the world’s professionals to make them more productive and successful.
  • LinkedIn has 3,177 employees (September 2012).
  • Headquartered in Mountain View, Calif., LinkedIn also has U.S. offices in Chicago, Los Angeles, New York, Omaha and San Francisco. International LinkedIn offices are located in Amsterdam, Bangalore, Delhi, Dublin, Hong Kong, London, Madrid, Melbourne, Milan, Mumbai, Munich, Paris, Perth, São Paulo, Singapore, Stockholm, Sydney, Tokyo and Toronto.
  • Revenue for the third quarter in 2012 was $252.0 million, an increase of 81% compared to $139.5 million in the third quarter of 2011.
  • On 24 February 2012, LinkedIn announced the acquisition of the start-up Rapportive, a browser plug-in that makes contact information available which is acquired from social networks like Twitter, Facebook and Google’s Gmail. LinkedIn has not yet indicated how they are going to use the Rapportive technology.
  • On 3 May 3 2012, they bought Slideshare for U.S. $ 119 million. At that time SlideShare attracted 29 million visitors per month. It was stated that the purchase is made for LinkedIn members to provide a way to discover people through content. Starting last week (!) you can link your LinkedIn and Slideshare account together.

More facts & figures about LinkedIn.com 2013

  • At present, over 2.8 million businesses have a LinkedIn Company Page.
  • The website is available in 19 languages: Bahasa Indonesia, Bahasa Malaysia, Čeština, Dansk, Deutsch, English, Español, Français, 한국어, Italiano, Dutch, 日本语, Norsk, Polski, Português, Română, Русский, Svenska, Türkçe.
  • The application LinkedIn Events ended on 26 November 2012. Shortly afterwards all users received a message that the LinkedIn profile will get a visual makeover.
  • LinkedIn Answers, the Q&A forum, will end on 31 January 2013.

All new products and enhancements in 2012 are summarized in the following presentation, which is available on SlideShare (of course):

© 2013 Jacco Valkenburg. Reference date: January 18, 2013. Want to learn more about the possibilities of using LinkedIn effectively to recruit staff? Book our masterclass Recruitment via LinkedIn!

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

4 Comments

  1. Really good summary… thanks.

  2. Martin Szeto

    Dear Sirs,

    Very useful summary. One question though, is there a typo on the first bullet point of the “Linkedin Members” profile?

    – Since 9 January 200 LinkedIn has 200 million members worldwide.

    Should it be “since 9 January 200x” which year are you referring to?

    Thanks,
    Martin

  3. @Martin Thanks, the official date is 9 January 2013

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