There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the pencil the message was inscribed: “We’re looking for students who aren’t satisfied with just any solution. www.mckinsey.ch.”

Source: jobmob.co.il