So, you have heard about Social Recruiting 2.0 and perhaps even people talking about Recruitment 3.0? But you are still advertising your jobs in the local newspapers because your CxO likes to see his company adverts in there and that’s how they have always done recruiting (aka Recruitment 1.0)? And you are wondering how to make the leap to Recruitment 2.0?

Let’s start this HOW TO guide with a shopping list. Your ingredients are:

1. Registered domain name, preferable aimed at your main target group
2. WordPress CMS
3. A great story to tell your target audience. Yes, that means re-writing your Job Specification.
4. Social plugins for WordPress e.g. SexyBookmarks, Twittercounter and Facebook Like
5. QR code generator or Augmented Reality marker
6. One print ad or brochure (I’m not joking, keep reading!)

HOW TO: A quick guide to Recruitment 2.0 in 6 easy steps