McKinsey Archive
-
![There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […]](https://sp-ao.shortpixel.ai/client/to_webp,q_lossless,ret_img,w_200,h_110/https://www.globalrecruitingroundtable.com/wp-content/uploads/recruiting-pencil-recruitment-marketing-200x110.jpg "Creative campus recruiting and direct marketing")
0 Creative campus recruiting and direct marketing
Posted on June 10, 2011There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the […]