93% of recruiters use social media in 2012, up from 87% in 2011

While LinkedIn continues to dominate social recruiting at 93% adoption (up from 87% in 2011 and 78% in 2010), Facebook and Twitter saw bigger growth margins in the past twelve months.

Here are some more results from the Jobvite 2012 Social Recruiting Survey:

  • 2/3 of recruiters now use Facebook, a jump of eleven points from 55% in 2011. With more than 900 million users, employers clearly want to tap this huge talent pool.
  • For the first time, more than half (54%) of recruiters now use Twitter for their talent search, revealing the importance of watching what you tweet.
  • oughly 2/3 (65%) of companies seek to increase employee participation in recruiting by offering referral bonuses; of those, 43% offer rewards of more than $1,000.
  • 30% of survey respondents consider themselves strong or exceptional at social recruiting, while another 41% rate their skills as moderate. Just 4% say they’re non-existent.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.