With more than 4.8 million employees in over 130 occupations and annual sales in the hundreds of billions of dollars, handicraft (handwerk) is a heavyweight in the German economy. There is hardly any area of life where we could do without the skills and know-how of artisans and craftsmen. Which makes it more attractive then you think. And that is exactly the story in this German recruitment campaign.
Client: Handwerk – Agency: Scholz&Friends – Shot by photographer Mark Mueller