Augmented Reality Recruitment

Posted by
July 4, 2012
Mobile Medic is a highly-targeted recruitment campaign that travels to medical universities around Australia. On the day students use the Mobile Medic app to test their diagnostic skills on real medical emergencies. The posters are the patients and their iPhones and iPads are the diagnostic tools. http://youtu.be/fcbUP59MfeE GPY&R Melbourne has […]

Mobile Medic is a highly-targeted recruitment campaign that travels to medical universities around Australia. On the day students use the Mobile Medic app to test their diagnostic skills on real medical emergencies. The posters are the patients and their iPhones and iPads are the diagnostic tools.

http://youtu.be/fcbUP59MfeE

GPY&R Melbourne has won four Gold Lions at Cannes, two gold Promo & Activation Lions, along with gold Direct and Media Lion wins. The campaign also picked up a silver Lion in the Outdoor category.

Source: GPY&R

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.

2 Comments

  1. Megan
    Posted March 22, 2013 at 12:35 AM

    Couldn’t watch the video =( – is there an alternate link?

  2. Jacco Valkenburg
    Posted March 22, 2013 at 11:31 AM

    Thanks for letting me know. I’ve updated the video and it should work again.