I really enjoy creative guerrilla marketing techniques in Recruitment. The next case comes from Jung von Matt who were looking for Art Directors. To find them they used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So they integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried the job marketing massage precisely to our target group.
Bonus! Here’s another guerilla action from the same company, aimed at young creatives, a few years earlier: