Trojan Recruiting

I really enjoy creative guerrilla marketing techniques in Recruitment. The next case comes from Jung von Matt who were looking for Art Directors. To find them they used Trojan horses: 15 well-known photographers. They show their work regularly to the best creative agencies. So they integrated small job ads in their portfolios. For example as an inscription on a bus, a graffiti on a wall or a stitchery on a pullover. In this way the photographers carried the job marketing massage precisely to our target group.

Bonus! Here’s another guerilla action from the same company, aimed at young creatives, a few years earlier:

Thanks to Christoph Fellinger for the tip! Are you missing any other guerilla recruitment campaigns in this list? Let us know and share it with us and others.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.

1 Comment

  1. Thanks for your list!

    Here you’ll find another example

    The idea was to use filesharing sites and to place job ads in this file.