LinkedIn Polls: conducting research within communities

The strength of communities is the knowledge and experience that can be shared with each other. With LinkedIn Polls you can easily tap into ‘the wisdom of crowds’ and start a poll for free. Polls can be shared with your LinkedIn network and on Facebook or Twitter. LinkedIn Polls can be found in the Applications sidebar (via top-menu More – Your Applications). You can create up to 10 free polls at a time on LinkedIn to survey other members.

LinkedIn Polls results

With polls you can quickly and cost effectively understand a group of people and analyse the results. These results can be categorised by demographic data such as company size, job title, age or gender. To get the best response to your poll, try these tips:

  • Be as brief as possible with your questions and answers. Shorter, well-written questions generally have higher response rates.
  • Don’t ask a leading question, which could influence your audience to answer in a specific way. For example, instead of “Do you commute long hours?” try “How long is your commute?”
  • Avoid overlapping ranges and values in your answers. And think about adding “None of these” or “other” as an option, in case the other answers don’t apply.
  • Construct your questions and answers carefully. Avoid spelling and grammar errors. Don’t use excessive punctuation and symbols that may confuse your readers.

The only format available for polls is a single question with up to five answers. Please also note that it’s not allowed to publish self-promotional polls (e.g. “How much do you like my company?”).

You can create a poll from within the Polls application by asking one question and offering up to 5 possible answer choices for your audience to vote on. After you install Polls you can:

  1. Go to More at the top of your home page and select Polls.
  2. Click Create a new poll on the left.
  3. Enter your poll question in the Ask a question field.
  4. Specify up to five answer choices.
  5. If you want, click on the box to “Display the answers in random order”.
  6. Choose where you want to share your poll.
  7. Click Create Poll.


About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.

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