What makes people want to follow a brand? [Infographic]

Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but also make recommendations to their friends and family.

Click on the infographic to learn more. Via Column Five for Get Satisfaction

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.


  1. Thanks Jacov! You can see our complete gallery of infographics at http://bit.ly/gs-infog

  2. Ana Rochac

    Who were the respondants? Could you describe the sample please?