Unconference #truAmsterdam3 on 28-29 April 2011

#Tru are coming back to for the third time to Amsterdam. #Tru have built a global community of individuals who work or have an interest in what we call “The People Space.”

The people space consists of Recruiters, (direct and agency), H.R. professionals, Branders, Digital Media Professionals, Technologists, Job Seekers, and more.  #Tru is an unconference.

What is an unconference?

An unconference is a gathering of minds, experiences and opinions where the attendees (or active participants) lead the conversation. There are 4 simple rules:

  1. No Presentations
  2. No Powerpoint
  3. No Name Badges
  4. No Pitching

Apart from that, anything goes. We don’t have presentations because the best knowledge is in the room. By bringing together participants from all kinds of backgrounds with a shared interest. Job Boards, Recruiters (Corporate and Agency), Technologists, Mobile Specialists, Branding Companies and more, all with a shared interest in talent attraction from a different perspective. No talking heads to listen to and nod or nod off.

No Powerpoint because we want the eyes to meet in the middle and everyone to have the floor. Each track, (session), has track leaders with a background in the topic, but their job is to start the conversation, be available for reference and sum things up. The stars always come from the participants. (We select track-leaders from participants at previous events.)

No name badges because we believe that if you don’t know who someone is you should introduce yourself and start talking. No need stare at their chest to work out if they are worth it.

No pitching because we don’t have exhibitions or stands. Any give always have to be creative and relevant and any product pitching gets shut down by the other participants. People will buy from you if they respect what you say, not what you pitch.

Each track lasts an hour, with 3 running an hour. You can move between tracks as you wish, it’s not considered rude and there is no need to stand on ceremony. Get what you want and move on, like an all you can eat buffet!

Here is what the attendees at #truStockholm thought of their first #tru experience, taken from a one word, one take video featured on the #truStockholm blog by Martin Couzins

Like all #tru events, numbers are restricted to 100 on a first come first served basis. The dress code is casual. We will be sourcing track titles over the coming month, expect full announcements over the next few weeks. Anyone can lead a track, just book a ticket and send your suggestions. Tracks will be in English and Dutch, according to participants, and as an added bonus, the guys behind #RIDE are planning an exclusive party for the 29’th.

Confirmed track leaders include:

*Kevin Wheeler*Gordon Lokenburg*Bill Boorman*Rob Van’Elburg*Jacco Valkenburg*Martin Couzins* Keep your eyes out for more announcements!


About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.

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