Everything you wanted to know about LinkedIn – statistics and trends 2010

On request and by popular demand, I’ve compiled a list of facts and figures about the most professional networking site; LinkedIn. Did you know that the LinkedIn.com site was launched exactly 7 years ago, on 5 May 2003, and has 66,266,528 members at this moment?

LinkedIn corporation has currently 500 employees with its headquarters based in Mountain View, California and the European office centered in London, England. Their Customer Service center is based in Omaha, Nebraska. They also have smaller (sales) offices in San Francisco, New York, Chicago, Sydney, Mumbai and Amsterdam. The sales offices outside the USA are located in countries where there is relative high penetration or large population of users:

  • Australia 1,235,574 members
  • Canada 2,337,350
  • India 5,380,162
  • Netherlands 1,811,174
  • United Kingdom 3,855,936
  • United States 32,987,660

On average 36.5M people visit LinkedIn.com every month. In March 2010 they had the most visitors in one week until today: 15.1 Million. See also the following directly measured weekly stats:

The number of monthly visitors at LinkedIn.com (directly measured) keeps on growing spectacular:

The following countries are responsible for the highest (percentage of) Site Traffic:

  1. United States Flag United States 42.8%
  2. India Flag India 13.7%
  3. United Kingdom Flag United Kingdom 6.7%
  4. Netherlands Flag Netherlands 3.7%
  5. Canada Flag Canada 2.8%
  6. Italy Flag Italy 2.3%
  7. Germany Flag Germany 2.3%
  8. Spain Flag Spain 2.0%
  9. Australia Flag Australia 1.9%
  10. South Africa Flag South Africa 1.4%

In the following countries the LinkedIn website is also one of the most popular and best-visited websites:

Country / Traffic rank

  1. Netherlands Flag Netherlands 12
  2. India Flag India 13
  3. United Kingdom Flag United Kingdom 14
  4. Denmark Flag Denmark 16
  5. Ireland Flag Ireland 16
  6. United States Flag United States 17
  7. South Africa Flag South Africa 17

Other interesting facts are that people visit the website in 62% of the cases from home (38% at work). Roughly 1% of the LinkedIn addicts are responsible for a staggering 34% of all visits! 62% are passers-by and responsible for 18% of visits. The audience demographics for LinkedIn.com, relative to the general internet population, looks like this:

In other words, you’ll find more middle age man with no kids and a higher income and education level than the internet average here. Let’s finish with one of the new learning videos from LinkedIn:

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.


  1. Hi There,

    some very interesting facts here but what I find even more interesting is the lack of usage from China and Japan.

    It raises the question why have these countries not adpoted it yet?

    Best Regards
    Wesley Budd

  2. Kimberly

    Thanks, great information.

  3. Great info… Love that men and women are pretty much equal-opportunity LinkedIn users! 🙂

    Thanks for sharing!
    Stacy Donovan Zapar
    Top 25 Most Connected Worldwide

  4. Stacy Moss

    Thank you for taking the time to pull this information together.

    Do you have any statistics on industry breakdown for the entire LinkedIn network?

    Stacy Moss
    Recruitment Specialist
    National Express Corporation

  5. Yes, I can provide a breakdown on 148 industries. Which industry would you like to know?

  6. Billee Brady


    Thanks for this info packed post on Linkedin…
    I found everything I as looking for…


  7. Jared Lamorte (Owner/CEO of Squirrel Social, LLC)

    Great info! I am going to share these stats with my clients, who don’t think Linkedin is a popular social networking site.

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