YouTube campaign: Search for the World’s Greatest Salesperson

A great social recruiting campaign was launched on 28 March by Ogilvy on their YouTube channel: They are looking for the Worlds Greatest Salesperson. The task is to make a video, selling a red brick and if they think you’re the best you can win a trip to Cannes, a three-month paid fellowship — and immortality. Funny and very professional executed as it comes with 6 supporting videos (see below), a media pack (music, photos and badges) and a six page briefing document. Perhaps a bit over the top is the 8400 words (13 pages!), also in 5 different languages, that are used to explain the official rules.

The ‘Sell Or Else‘ campaign is also supported by other social platforms (Facebook, LinkedIn group and Twitter) and 6 great ads:






About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.

Comments Closed

Comments are closed. You will not be able to post a comment in this post.