Microsoft research shows online reputations matter

Research commissioned by Microsoft in December 2009 found that 79 percent of United States hiring managers and job recruiters surveyed reviewed online information about job applicants.

Most of those surveyed consider what they find online to impact their selection criteria. In fact, 70 percent of United States hiring managers in the study say they have rejected candidates based on what they found.

Review the results of the survey to see how online reputations impact people’s lives. The research comes from interviews with over 1,200 hiring and recruitment managers and 1,200 consumers in the United States, the U.K., Germany and France.

The results of the research reveal what you post on the Internet and what people post about you can affect your professional life. Learn what action you can take to manage your online reputation.

Source: Microsoft

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author (5 books). He has more than 20 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruiter University and Recruit2 he provides companies with recruitment training and consultancy. His mission is helping companies ‘from good to great staffing’.


  1. Jean

    I agree. This is very important if you want to be active online. Many companies try to be active online but don’t know how to participate. Know how people talk about your brand & company and act on the right locations. Use an online reputation tool like Tracebuzz.

    I know the page is in dutch, but I think this could be a very usefull tool for many people. Just fill in the forms and you will receive updates on your company.

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