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Job boards must evolve or die

Over a year ago, I wrote about the changes in the job board world. I also promised myself I wouldn’t write about job boards ‘dying’ for at least a year. In the meantime, Jacco Valkenburg wrote a great post about “Job Boards 2020“, making some excellent observations about where job boards are going. Here [...]

Five Thesis why we still have to recognise a low level of Employer Branding

Before getting to my five thesis, two tiny mental games:

If you envision an image of a company is assembled by its Product-, Employer- and finally its Company Brand and you would consider the Company Brand and/or the Product Brand gone; what will remain? The Employer Brand.

Try this evaluation with companies, such as [...]

Employer Branding – Who Is Your Company’s Professional Friend-Maker?

If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use.  But you should really begin with the goal.  What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting?  Who is the target audience that you want to attract?  [...]

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