Employer Branding Archive

  • LinkedIn is working on a re-design of the Company Profile pages. It includes rich information about a company, including new hires, employees, recent tweets, activities, news articles and insightful statistics based on LinkedIn user profiles. 0

    New LinkedIn Company Profiles coming soon

    LinkedIn is working on a re-design of the Company Profile pages. It includes rich information about a company, including new hires, employees, recent tweets, activities, news articles and insightful statistics based on LinkedIn user profiles.

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  • What do you do when you are the second fast-food chain in the world and are looking for a marketing manager? Whatever you do, do not mention the M… Source: Maximum, China, 2010 0

    Creative recruitment advert by Burger King

    What do you do when you are the second fast-food chain in the world and are looking for a marketing manager? Whatever you do, do not mention the M… Source: Maximum, China, 2010

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  • Imagine that you are looking for a new job. You do your orientation, create a preference list and make a few calls for more information. Strong possibility that within no time your mailbox is crammed with brochures. All nicely decorated. All with beautiful pictures. All nicely pressed. All A4. Nothing […] 0

    The smallest corporate employer branding brochure in the world

    Imagine that you are looking for a new job. You do your orientation, create a preference list and make a few calls for more information. Strong possibility that within no time your mailbox is crammed with brochures. All nicely decorated. All with beautiful pictures. All nicely pressed. All A4. Nothing […]

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  • “Unlike many other places that sell coffee, Starbucks built the equity of our brand through the Starbucks Experience.” – Howard Schultz, CEO of Starbucks. Starbucks does not sell just coffee. Starbucks sells coffee and all the typical Starbucks service. And that service is offered worldwide by the best people out […] 1

    Work at Starbucks – Love what you do

    “Unlike many other places that sell coffee, Starbucks built the equity of our brand through the Starbucks Experience.” – Howard Schultz, CEO of Starbucks. Starbucks does not sell just coffee. Starbucks sells coffee and all the typical Starbucks service. And that service is offered worldwide by the best people out […]

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  • Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A funny grad recruitment video from TBWA in London, released in 2004: 1

    TBWA Graduate Recruitment (funny video)

    Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A funny grad recruitment video from TBWA in London, released in 2004:

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  • I see very little videos for specific jobs, but they do exist. Like this video series from Sony Ericsson in December 2007: Sony Ericsson Hardware Design and Development Engineer 0

    Sony Ericsson Video Recruiting Ad

    I see very little videos for specific jobs, but they do exist. Like this video series from Sony Ericsson in December 2007: Sony Ericsson Hardware Design and Development Engineer

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  • Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A great recruitment video comes from the Los Angeles Police Department: joinLAPD.com 0

    Video: Join LAPD

    Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. A great recruitment video comes from the Los Angeles Police Department: joinLAPD.com

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  • If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use.  But you should really begin with the goal.  What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting?  Who is the target audience […] 0

    Employer Branding – Who Is Your Company’s Professional Friend-Maker?

    If your organization is planning a Social Media recruiting initiative, you may have started thinking about what tools to use.  But you should really begin with the goal.  What do you expect to gain from using Social Media, be it for marketing, PR, or Recruiting?  Who is the target audience […]

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  • A great social recruiting campaign was launched on 28 March by Ogilvy on their YouTube channel: http://www.youtube.com/ogilvy. They are looking for the Worlds Greatest Salesperson. The task is to make a video, selling a red brick and if they think you’re the best you can win a trip to Cannes, […] 0

    YouTube campaign: Search for the World’s Greatest Salesperson

    A great social recruiting campaign was launched on 28 March by Ogilvy on their YouTube channel: http://www.youtube.com/ogilvy. They are looking for the Worlds Greatest Salesperson. The task is to make a video, selling a red brick and if they think you’re the best you can win a trip to Cannes, […]

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  • Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. This week a new and subtle TV commercial from the Milwaukee Police Department with a strong tagline: 0

    Recruitment video: “Walking”

    Every week I post a recruitment video or presentation on the Global Recruiting Roundtable blog. This week a new and subtle TV commercial from the Milwaukee Police Department with a strong tagline:

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