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http://www.youtube.com/watch?v=qwmXRAGDHeo[/youtube]
To attract staff to IKEA’s mega store in Sydney, a creative agency came up with idea of inserting career instructions placed inside the famous IKEA flat packs. Customers literally delivered the mailer to themselves. They could then also share it with friends and family.
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Executives now challenging HR and Marketing for responsibility of the Employer Brand strategy
In an era of social media dominance where employer branding continues to develop around the world, HR and Marketing are now being challenged by Executives for control of the Employer Brand strategy in new survey findings from Employer Brand International. The global [...]
In China, practically all companies are at high risk of losing one out of every five employees in their race for better opportunities and a better future. Research has shown that 20% of employees in China intend to leave their employer within a year. That is twice as much as in most other countries. [...]
So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook.
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Is recruiting via social media effective? And how do you determine wether those efforts are succesful? That’s the question being asked as more and more businesses are investing in increasing amounts of social media recruiting. With no standard means of measurement, there’s a wide variety of goals and metrics used to define the ROI of [...]
In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers were described in part 2.
Here’s a quick checklist [...]
Without a doubt, a positive online brand experience creates loyal customers and potential candidates. As several studies have discovered, the majority of consumers who engage with a brand in the digital space – whether by participating in a contest or by ‘liking’ a brand on Facebook – tend to not only purchase the products, but [...]
I love creative recruitment campaigns! And Hipster, a tech start-up in San Francisco, has been successful in attracting promising Mobile Engineers and Ruby Engineers, coming from companies like Google, Twitter, SalesForce, Oracle and AOL, to its company with a great referral campaign and an special attention-getting offer; $10,000 in cash and a year’s supply of [...]
There are very restricted possibilities of advertising at Swiss universities. Therefore McKinsey in Switzerland looked for an unusual way of communicating and at the same time reach as many persons as possible. They found the solution in producing a pencil with an overly long eraser attached to it. On the pencil the message was inscribed: [...]
In four articles I’ll describe the developments in mobile recruitment. In Part 1 the explosion of mobile internet in the coming years and the evolution of online recruitment to mobile was discussed. The implications of mobile devices and the required actions for HR / Recruitment Managers are being described in this article.
A mobile device [...]
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