AdLove: the innovative idea to recruit passionate talent for advertising

The advertising agency TBWA Istanbul devised an innovative recruitment process to select five students. For the past 10 years, TBWA\ISTANBUL chose their interns after a 3 day selection process. For the first time this year, the agency used EEG technology to measure the emotions of more than 500 candidates when […]

The advertising agency TBWA Istanbul devised an innovative recruitment process to select five students. For the past 10 years, TBWA\ISTANBUL chose their interns after a 3 day selection process. For the first time this year, the agency used EEG technology to measure the emotions of more than 500 candidates when viewing advertisements to find fans for advertising.They prepared a test in cooperation with Minder, one of the best companies in the field of neurotechnology in Turkey and tested each of the applicants.

They had the interns watch the foremost iconic ads in the history of advertisement and observed their feelings by converting the signals into numerical data. As a result 5 out of 503 interns who conceded the most love towards “advertising” acquired the right to become a part of the TBWA\ISTANBUL family as an intern for 3 months.. This video explains more.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

Comments Closed

Comments are closed. You will not be able to post a comment in this post.