How can the recruitment advertising industry make the most of Google+?

Given the competitive nature of the recruitment industry, most recruiters are already aware of the fact that they need to make the most of social networking sites in order to remain competitive and generate favourable results for their clients. Despite, many recruiters being aware of the majority of social networking […]

Given the competitive nature of the recruitment industry, most recruiters are already aware of the fact that they need to make the most of social networking sites in order to remain competitive and generate favourable results for their clients. Despite, many recruiters being aware of the majority of social networking sites, many recruiters are either not using Google+ or not making the most of it. Google+ has the ability to reach out to high quality candidates in some very interesting and specific ways.

Customisation with Circles and Hangouts

The Circles feature on Google+ is great as it allows for more customisation than any of the other social networking sites. You are able to use the Circles feature to collate your contacts into groups to the specifications that you require.  Furthermore, Circles can be personalised so you can decide on who is able to see what and which groups can see your messages.

As well as this, you can also make the most of the Google+ Hangout feature which allows you to conduct private meetings through either text or video which is a great time saving method. Moreover, you can use this feature for a number of other purposes such as conducting interviews with potential candidates and sharing Google documents through Hangouts which allows you to discuss potential candidates.

Allows you to reach a higher calibre of candidates

Google+ is one of the biggest social networking sites with approximately 170 million users worldwide; out of these users around 60% regularly update their Google+ account on a daily basis. Furthermore, Google+ constantly filters out any fake accounts so you will know that the people you are communicating with are in fact real people.  In addition, knowing that you won’t be wasting your time is a crucial point when it comes to choosing which tools you want to use specifically for recruitment advertising purposes.

Further to having access to a substantial user base, Google+ also gives you access to tools that allow you to specifically search for the kinds of people that you are looking to attract for jobs. An example of this is findpeopleonplus.com which gives you the ability to search for people by categories such as name, brands, employers etc.

Allows you to measure data captured by Google Analytics

Due to the fact that Google+ is owned by Google, makes it extremely easy to integrate Google tools into Google+ one of those most important tools being Google Analytics. Through successfully integrating analytics with your Google+ profile will allow you to gather and process a variety of interesting information such as your social interactions on the network and the how far each post has travelled in terms of reach. Through analysing this data, you will be able to put together a clear picture of the impact of your activity and how you messages are being received and the kinds of reach you have on your network. This will enable you to adjust your outreach efforts where appropriate thus leading to more efficient recruiting efforts.

Improved Search Marketing

As illustrated above it is very easy for Google to integrate Google+ with its other features. One of the most important elements here is Google search. As this is where your candidates are likely to begin searching for jobs. Through setting up and regularly updating a professional Google+ account will help to make your business more visible in organic search results.  If you post relevant information from your Google+ on a regular basis then you are more likely to see your rankings improve in Google. This will mean that more candidates will see the jobs that you are advertising thus leading to an increase in search traffic.

A Growing Network

At present, Google+ already has millions of users and is continuing to grow on a daily basis. During the first two weeks following its launch, Google+ had over 10 million users. This clearly demonstrates that a large user audience combined with the unique features of Google+ makes it a great tool to invest time and money into as it has bags of potential. Therefore, professional recruitment advertising agencies should take advantage of the fact that this social networking site with a large audience will give you greater access to highly qualified candidates.

This article was provided by 360 Inspire who specialise in all forms of recruitment advertising for more information visit: http://www.360inspire.com/recruitment_advertising.htm

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

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