The world’s largest professional network now connects more than a quarter of all Dutch adults, after LinkedIn passed the 4 million member mark in the Netherlands (with a total population of 16 million people).
LinkedIn has established themselves as the social media platform where Dutch professionals come to talk business, with particularly strong engagement amongst senior business decision makers. One in ten LinkedIn members in the country is a business owner, representing 413,852 business owners in all. A further 205,543 hold director-level positions, whilst 442,456 are in manager roles.
LinkedIn offers powerful representation across key sectors such as Finance, Government, Medical, ICT, Manufacturing and FMCG, with Philips, ING and ABN AMRO amongst the best-represented companies. But the network isn’t restricted to major corporates: 6,613 chefs, 5,408 chauffeurs, 5,150 artists and 947 pilots can also be found on LinkedIn in the Netherlands.
With the country engaging enthusiastically with LinkedIn channels, brands have a powerful range of options available for building dialogue, sharing content and promoting thought leadership. The Netherlands has so far contributed more than 70,000 LinkedIn Groups, with the six largest boasting more than 360,000 members between them.
The Infographic below shows more detail of LinkedIn’s membership in the Netherlands.
Source: LinkedIn, press release