Forget about Employer Branding, think Employee Branding

More and more people are talking about Employer Branding if it’s something from the past. A company is made of Employees and in this age of Social Media a story is best told by them. They are the best ambassadors, right? But if your company offered you a pay raise […]

More and more people are talking about Employer Branding if it’s something from the past. A company is made of Employees and in this age of Social Media a story is best told by them. They are the best ambassadors, right? But if your company offered you a pay raise to tattoo its logo on your body, would you do it?

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

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