Augmented Reality Recruitment

Mobile Medic is a highly-targeted recruitment campaign that travels to medical universities around Australia. On the day students use the Mobile Medic app to test their diagnostic skills on real medical emergencies. The posters are the patients and their iPhones and iPads are the diagnostic tools. GPY&R Melbourne has won […]

Mobile Medic is a highly-targeted recruitment campaign that travels to medical universities around Australia. On the day students use the Mobile Medic app to test their diagnostic skills on real medical emergencies. The posters are the patients and their iPhones and iPads are the diagnostic tools.

http://youtu.be/fcbUP59MfeE

GPY&R Melbourne has won four Gold Lions at Cannes, two gold Promo & Activation Lions, along with gold Direct and Media Lion wins. The campaign also picked up a silver Lion in the Outdoor category.

Source: GPY&R

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

2 Comments

  1. Couldn’t watch the video =( – is there an alternate link?

  2. Thanks for letting me know. I’ve updated the video and it should work again.