Mobile Medic is a highly-targeted recruitment campaign that travels to medical universities around Australia. On the day students use the Mobile Medic app to test their diagnostic skills on real medical emergencies. The posters are the patients and their iPhones and iPads are the diagnostic tools.
GPY&R Melbourne has won four Gold Lions at Cannes, two gold Promo & Activation Lions, along with gold Direct and Media Lion wins. The campaign also picked up a silver Lion in the Outdoor category.