Selection 2.0: The Social Interview Case Study

You are most likely using social media for recruiting. And, according to many surveys, you are probably also using it for pre-screening applicants. But are you also using it for the selection of candidates? Digital Advertising Agency R/GA wanted to try a new kind of job interview: The Social Interview. […]

You are most likely using social media for recruiting. And, according to many surveys, you are probably also using it for pre-screening applicants. But are you also using it for the selection of candidates? Digital Advertising Agency R/GA wanted to try a new kind of job interview: The Social Interview. They asked summer internship candidates to allow them to post three questions to their Facebook wall—not for them to answer, but for their friends to answer.

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The results? The collective answers provided a fuller picture of the candidate, and a unique portrait of them for both R/GA and their own social network. It also stimulated media discussion outside of Facebook. With thousands of answers posted, they discovered some of the most young, social media savvy minds around.

What do you think? Is this selection-method just a popularity contest? Or does it really help in identifying the best or most creative students? Would you use this approach?

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

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