10 facts why Facebook matters for Employer Branding

So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook. 10 Facebook facts that matter 52% of Americans over 18 spend at […]

So you don’t have a Facebook Fan Page yet? And you don’t have a LIKE button on your Career Site or Job Pages? Think again. Here are 10 quick facts you should know about consumer behavior on Facebook.


10 Facebook facts that matter

  1. 52% of Americans over 18 spend at least one hour a week on Facebook
  2. People interact with their favorite brands on Facebook far more than other social networks
  3. Engagement is real: 78% of people who “like” brands on Facebook like fewer than 10 brands
  4. 58% of users “like” a brand because they are a customer
  5. Most fans “interact” with brands, primarily through reading brand’s posts and newsfeeds
  6. 76% of people have never “un-liked” a brand
  7. 56% of fans say they’re more likely to recommend a brand to a friend after becoming a fan
  8. 51% of fans say they’re more likely to buy a product since becoming a fan
  9. 45% of Facebook users’ time is spent in the newsfeed
  10. 69% of Facebook users want to hear from some brands more than others

Convinced? Looking for inspiration about Facebook marketing? This infographic contains 64 techniques for innovative Facebook marketing campaigns:

 

 

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

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