In-Game Job Recruitment

Agencies are increasingly fighting for the best digital talent. But these days front-end developers are extremely hard to find. There are not many out there. After trying the traditional recruitment advertising the Danish agency Uncle came up with a more creative way to recruit a front-end developer. They sponsored a […]

Agencies are increasingly fighting for the best digital talent. But these days front-end developers are extremely hard to find. There are not many out there. After trying the traditional recruitment advertising the Danish agency Uncle came up with a more creative way to recruit a front-end developer.

They sponsored a team of the best Code Warrior players who promoted the website uncle.bk/developer by changing the name of the gamer and digital posters with links to the site. They got more than 50 applications in the first week and hired their new front-end developer. Now that’s a great way of creative media use of Microsoft Xbox In-game advertising!

 

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

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