How is LinkedIn Corporation earning money?

Today more details about the LinkedIn initial public offering (IPO) have been announced. LinkedIn Corporation plan to offer 7.84 million shares for between $32 and $35 in its initial public offering, valuing the company around $3 billion. In the prospectus some interesting facts and figures are included about the revenue streams in 2010 and 2011:

(first 3 months of 2010 and 2011 for comparison reasons)

What does this mean? Professional recruitment (hiring) solutions are already responsible for 49% of the total revenue and is increasingly becoming a more important revenue stream (up 274%!). Marketing solutions, like bannering and email direct marketing, doubled in revenue (195%). Individual subscription memberships is growing but is relatively modest.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.