LinkedIn is a professional network and has for this reason a relatively small population of young members (only 5% is under 18 years old). But LinkedIn is trying to get more students and graduates early on board. It’s also the time of the year that most students will graduate so they’ve built a Job Portal for Students and Recent Graduates – http://www.linkedin.com/studentjobs – providing easy access to entry-level jobs and internships at some of the best companies in the world.
With creating a profile on LinkedIn they are trying to add more value to this specific target group by:
- Recommending jobs: Based on your education and interests, LinkedIn will recommend jobs specifically targeted to you – right on your home page or with optional email alerts.
- Networking to work: Each connection you make expands your network, adding people who can provide insights into opportunities, or who can even help you land a job. Connect to fellow students and see where they’ve found jobs, reach out to alumni whose companies are hiring, and leverage the networks of your parents, family friends or mentors.
- Researching companies: Linkedin Company Pages provide rich insights to help you explore where you want to work. Learn who companies hire, what products and services they sell, what professionals are saying about them, and who you know who works there.
- Companies finding you: At the end of the day, it’s also a great opportunity to be found by leading companies. Companies continually comb LinkedIn’s member profiles for the best candidates. The more complete your profile, the better your chances of being found.
Source: LinkedIn blog