Career Site and Social Media Recruitment activities go mobile at PepsiCo

Mobile recruiting is becoming increasingly popular to reach a target audience ‘anytime, anywhere’. Moreover, candidates start expecting that the information they are looking for is easily accesible via their mobile devices. With the latest generation of Mobile Apps and, now also iPad Apps, it’s never been easier to stay current on what’s happening around career possibilities or to connect with the talent.

The team at PepsiCo understands this very well and made a new mobile suite of Apps available today. With the new Possibilities… application you’ll now have the latest video, tweets, blog entries, job search tools and alerts all in the palm of your hand. And wow, it looks good!

Connect:
At your fingertips you’ll find the latest video releases from PepsiCo, updates from
the ‘Living the Promise’ employee blog and have the chance to read and respond
to the latest tweets from the recruiting team behind @PepsiCoJOBS



Search:
With the ability to search employment possibilities by keyword, job title or even your current location, you’ll have the ability to store your search history, mark job searches as favorites and even receive automated alerts based on your interests.

Scan:
3GS and later model phones are able to take advantage of the PepsiCo partnership with Stickybits® and scan UPC (universal purpose codes) barcodes or QR codes on any PepsiCo products to learn more about the item or engage other fans directly from the Stickybits® website. You may even find video or content specific to local hiring events!

Learn:
With constantly changing content ranging from details around the various brands or activities at PepsiCo to frequently asked questions to multiple ways to find members of the PepsiCo talent acquisition teams, there is no shortage of great information to explore.

Possibilities:
In its initial release, PepsiCo offers the opportunity for application owners to sign up for the developing community, Possibilities… This ground breaking talent network will allow you to connect and engage in live conversation and events with other application owners as well as the people within PepsiCo’s talent acquisition team.

Grab this free iPad application and explore the Possibilities of PepsiCo and let me know in the comments below what you think of this next-generation extension of a career site and social media (recruitment) activities. Note: this app is also available for the iPhone/iPod and Android platform.

About Jacco Valkenburg

Jacco Valkenburg is an international recruitment expert, trainer and author of two books about LinkedIn. He has more than 16 years experience in global recruitment strategies and execution spanning numerous countries for leading companies. As founder of Recruit2 and Recruiter University he provides companies with recruitment and talent management solutions and expertise. His mission is helping companies ‘from good to great staffing’.

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