The annual L’OREAL Brandstorm competition is a highly prestigious and closely watched event among the international marketing community. Since its inception in 1993, almost 43.000 students have taken the challenge which essentially revamps international L’OREAL brands. In 2009, over 6.200 students participated, spanning 200 universities and 36 countries.
L’Oréal invites students from all around the world to challenge themselves with L’Oréal Brandstorm. Brandstorm is an international business game and gives the unique opportunity to experience the realities of working in a global marketing environment.
L’Oréal is giving students the chance to step into the shoes of an International Brand Manager with the 2011 L’Oreal brandstorm international competition. This year the challenge is to attract men to professional salons. The goal is to develop an original concept and its associated range of products forL’Oréal.
Challenge: How business oriented do you think you are? How creative can you be? You’re looking for excitement? You want to show what you’ve got? This year, for the nineteenth edition of the award, be creative and attract men to salons: imagine a new service experience and its associated range of products…for L’Oréal Professionnel! Get on board, see further… And THINK… BEYOND!
Mission: Also get the chance to work with a real communication agency and design your own range of products! And… be audacious enough to come and confront your ideas to top L’Oréal executives! The finals are held in Paris and prizes include trips to cities around the world.